Why businesses are moving from Bitrix24 and outdated CRMs to modern platforms

The CRM gradually turns into “official record-keeping” rather than a working environment: deals are tracked in spreadsheets, client communication happens via email and messaging apps, and tasks are scattered across notes and third-party trackers.

At the same time, the context is changing. Geopolitical risks, new regulations, and requirements for data storage and vendor transparency force companies to pay closer attention to where their CRM operates and who controls the infrastructure. Products from “high-risk” jurisdictions or with outdated architectures are no longer a conservative, safe choice. The trend of migrating to modern platforms is no longer about fashion—it’s about resilience ensuring that your tool can withstand the next wave of regulatory, technological, and business changes.

Solutions like Bitrix24 were once seen as the “standard”: a single large product with many modules at an attractive price. Today, the context has changed. Stricter regulatory requirements around data protection, supply chain transparency, and operations in sanctioned countries have emerged. For businesses, this introduces real risks—from sudden restrictions on service access to potential violations of internal company rules and policies.

Reputation also plays a role. Many international companies operate under sustainable development principles and consider the political and ethical profile of their vendors. Choosing software is no longer just a technical decision; it sends a public signal to clients, partners, and investors. When a CRM is tied to a high-risk jurisdiction, it can impact overall brand trust.

Product limitations add to the challenge. Over the years, Bitrix24 has grown into a heavy “all-in-one” system with dozens of modules, a cluttered interface, and complex configurations. Teams often use only a fraction of its features while dealing with slow performance, complicated workflows, and reliance on external integrators for even minor changes.

As a result, the focus has shifted: it’s no longer a question of if to leave Bitrix24, but when and how to transition safely. The earlier a company moves from an outdated, high-risk CRM to a modern platform, the smoother the process, the fewer losses, and the lower the risk of a rushed migration.

Bitrix24 can be thought of as a large “boxed” system, where the core logic is long-established and difficult to change. Formally, an API exists, but it updates slowly, has limited coverage, and doesn’t give full control over all system capabilities. Modern platforms take a different approach: they are built from the ground up as API-first services, allowing any module to be accessed as flexibly as through the user interface.

A microservices architecture means that CRM, tasks, analytics, automation, and communications are not a single “giant” system but separate services. Each can be updated, scaled, and maintained independently. If the calling module fails, it doesn’t bring down the entire system. If a business suddenly needs to handle many more leads or tasks, the specific service can be scaled without touching the whole platform. This approach ensures stability, faster releases, and the ability to experiment with new features without waiting for a “major annual update.”

The API-based approach also addresses a second critical point: integrations and freedom of choice. In older platforms, everything is locked into the internal ecosystem—you either use what’s provided or pay for expensive custom development. In a modern platform, open APIs, webhooks, and ready-made connectors make it easy to integrate marketing tools, telephony, accounting, inventory systems, or custom applications. If a better email marketing or analytics tool emerges, it can simply be connected, replacing the old tool without having to rebuilt half the system. As a result, the business gains not a rigid, fixed “machine,” but a living ecosystem that can evolve alongside company growth.

This is why moving from a monolithic system to a microservices, API-based platform is not just a “software upgrade,” but a strategic upgrade of the entire business architecture.

The reasons businesses leave Bitrix24 and similar platforms are largely the same, no matter the industry or company size.

Despite these risks, many companies continue using old systems—and the main reason is fear of migration. Next, we’ll explore what worries them most and how these fears are addressed in practice.

Companies considering a migration from Bitrix24 or other old CRMs tend to voice the same set of worries.

Data loss. This is the biggest fear. Modern platforms allow structured export and import of deals, contacts, companies, activities, and tasks. Uspacy provides ready-made migration tools for Bitrix24, AmoCRM, Pipedrive, HubSpot, Trello, and other systems, preserving structure and minimizing manual work.

It’s expensive and time-consuming. Migration is a one-time project with a clear scope—licenses, data transfer, and training. In return, the company moves away from constant fixes and unpredictable costs associated with maintaining a legacy system.

Sales will stop during the transition. Transition doesn’t mean “flip a switch and everything stops.” A typical scenario is to launch the new platform on part of the processes or with one team, run a full cycle, and then gradually migrate other departments. The old tool and the new platform can operate in parallel for a period of time.

The team won’t want to learn it. Resistance is lower if the interface is logical and resembles familiar tools like email, chat, and task trackers. Uspacy offers a large knowledge base with step-by-step instructions and training materials, and support responds quickly even during the adaptation phase.

"Everything works fine already.” It may work—until human error, vendor failure, regulatory changes, or a failure in a monolithic system occur. Companies that move to modern platforms gain more control over their processes and data, and become less dependent on a single outdated solution.

This approach keeps the focus on results—ensuring a controlled migration and business growth—rather than getting bogged down in technical details.

Migration from Bitrix24 and other old CRMs is more than just “switching software.” It’s a move from a monolithic, complex tool to a living platform that adapts to your business—not the other way around. In the long term, it’s about resilience, control over your data, and the ability to meet evolving market demand.

Uspacy brings sales, communications, and operations together. Decisions are made based on data, not intuition. With built-in migration tools and a network of partners, moving from Bitrix24 or other systems can be done carefully and step by step. The next step is simple: create your Uspacy workspace, run a test with a small team, and plan your full migration over the next quarter—before the old solution becomes a real limitation.