Sale of equipment

Only by combining the contacts of all clients in a single, structured database, it is possible to achieve the best results in sales and prevent situations when managers record information about clients in their notebooks, and in case of firing take it with them. The company, on the other hand, is left with nothing, having wasted time and resources on an employee. The CRM system provides a convenient and reliable way to store client information, where a separate card is created for each request. It can store client data, their contact information, requests for consultations and calculations, the history of purchases and interactions with the manager, as well as phone calls, and even behavior on the site.

All this information helps to better understand clients and their needs, and therefore to provide better consultation. As a result, there is an increase in the level of satisfaction and an increase in the frequency of purchases. You can also view data in all cards and check how well managers fill it out. Thanks to access levels, you can make it possible for managers to see only their clients.

In addition, thanks to a well-organized database, it is possible to determine the most popular products and understand why it was not possible to satisfy clients who went to competitors.

One of the key advantages of a CRM system is the ability to customize the sales funnel. It enables companies that sell equipment to manage the stages of current sales and schedule future ones. Thanks to the funnel, you can see the entire interaction with the client from the request to the closing of the deal. What's more, the system stores information about each stage and comments on it. This allows you to view the history of interaction and understand the reasons for the delay in signing the agreement. And it also helps to take measures to correct the situation by changing the marketing strategy or having a conversation with managers if a similar situation takes place with more than one client.

The level of interest and demand for your product does not always depend on quality or price. An important factor is the high-quality communication of managers with prospective buyers. Their ability to remind about themselves, building long-term relationships with clients.

It's good when managers are responsible and motivated - they do their job perfectly without unnecessary reminders. If not, the tools of a single online space will help to take control of their work. They help monitor managers and set performance metrics for them. Track the number of closed and unclosed deals, how much time they spend communicating with prospective buyers, how quickly they process incoming requests.

This data will help to understand what difficulties managers face in their work, how well they know the products they sell, and what prevents them from closing sales.

A single online space also makes it possible to establish effective, and most importantly, convenient communication within the team, schedule daily tasks and monitor their completion.

Assign tasks individually to each manager or the entire team at once, adjust the work of employees and check how the departments work. Such planning not only organizes the work process, but also helps managers to comply with deadlines, distribute responsibilities during the day and prioritize them. Recording meetings and calls to clients allows you to rationally plan your working day and ensure high-quality client service for better results.

The use of chats greatly helps to improve communication between equipment sales managers. They allow you to share valuable information and suggest new companies that may be interested in purchasing equipment. You can even create a separate chat for sharing ideas and experiences, and a separate one for offers and prospective clients.

For example, if a manager faces a difficult client request or needs additional information about a product, he/she can ask for advice from more experienced colleagues in the chat. This helps managers stay up to date with current opportunities, promotes cohesion and strengthens team spirit.