Advertising and marketing

The CRM system allows to effectively manage your contact database. Information about requests, as well as personal data of clients, the history of their orders and communication with the company - all this is collected and stored in a single place. The data is entered in a personal card, so you can quickly find the necessary information about a particular client at any time. This helps to better understand your target audience, which means to create more personalized offers and advertising activities.

Audience segmentation plays an important role in increasing indicators and the overall level of client satisfaction. Using the capabilities of the open API and integrating CRM with third-party systems, you can segment the client base by age, gender, place of residence, preferences, purchase history, loyalty and other parameters. This allows to create marketing campaigns that will stimulate a specific group of clients to purchase. It is good when a company that deals with the promotion of goods or services understands the need for this from the very beginning, and not when a lot of time and resources have already been spent.

Tasks help organize processes and establish effective team work. You can plan advertising campaigns with their help. For example, the marketing director can create a task with a description of the goals, strategies, promotion channels and deadlines, specifying the stages and assigning persons responsible. Or it can be the task for collecting data about the target audience, competitors or new trends in the industry. Tasks ensure the systematization of work processes, help to implement marketing initiatives in time and avoid delays.

The use of chats by the marketing department helps improve communication and strengthen collaboration within the team. Thanks to chats, you can quickly exchange information, discuss strategies and plans.

For example, one of the employees may propose an idea for a new advertising campaign, and other team members will express their thoughts and suggestions on how to improve it. Chats also allow you to share work results and report on completed tasks. All this helps the team to be aware of the progress of projects, make decisions, exchange ideas and coordinate work processes.

CRM allows to receive and store the desired values and metrics in cards. Thanks to the open API, you can connect services that will help you configure analytics tools. This will make it possible to collect information about the effectiveness of advertising campaigns, track the actions of visitors on sites, landing pages, registrations, orders, interaction with advertisements.

All this will help to analyze which of the marketing activities worked better than others and to understand what needs to be changed in order to get better results in the future.

The sales department and the marketing department can argue forever about who is to blame for low sales. However, the CRM system is able to put an end to disputes, unite the efforts of both teams and strengthen their cooperation. Sales managers can share with marketers the specifics of their work with clients and talk about their wishes. Marketers, on the other hand, can tell about promotions or the launch of new products in advance. This will allow you to work more effectively with clients, increase their trust and sales.